SKY1 SPONSORSHIP IDENTS FOR THE SIMPSONS
We joined forces with Storylab to create a fun animation piece.
The goal was to produce fast, entertaining, exciting idents which would be humorous, engaging and lighthearted for the whole family.
The Manga style effects were used to heighten the fast paced action of the car race.
Having a short amount of time to work on this project we deliberated on how we would bring the graphic elements to life ensuring the scene looked natural. We wanted the graphics to reflect the cars personalities as well as compliment each family member’s character.
OPENERS & CLOSERS
Here are a few selected idents!
Although we’re not allowed to reference The Simpsons directly, the illustrated elements in the living room are a nod to the show.
BEHIND THE SCENES
Director: Matthew McDermott
Creative Directors: Max Garner (Storylab), Peter Dobes
Art Director: Dianne Dela Torre
Account Manager: Lauren Werry (Storylab)
Producers: Simon Sanderson (Storylab), Peter Dobes, Jumoke Ogunkoya
Cel Animators: Giulia Barbera, Aleksander Saharovsky
2D Animators: John Wilkinson, Peter Dobes, Aleksander Saharovsky, Dianne Dela Torre, Monika Malyjasiak
Illustrators: Monika Malyjasiak, Giulia Barbera
Compositing: John Wilkinson, Peter Dobes
Tracking & Rotoscoping: Monika Malyjasiak
Editor: Paul Boobyer
Music: George Stephenson
Sound Designer: Ross Wakefield
Colourist: Connor Coolbear
VO and Sound Mixing: Wise Buddah