EQUAZEN TV COMMERCIAL
After the success of Vamouse, FKC came to us with another fun idea for promoting Equazen, a food supplement that supports brain development for kids.
The boy’s imagination takes off while reading with his mum on the sofa.
He becomes the hero of the story and we see him excel in space school.
The script for the ad was already in place. We came on board to bring it to life.
We wanted to convey the fascination of the child who is captivated by this book and the characters we all visualize juxtaposed by the vital information relayed in this commercial.
CHARACTER DESIGNS & BEHIND THE SCENES
Client: Ceuta Healthcare Ltd
Director: Samir Guessous
DOP: Ossi Jalkanen
Creative Directors: Peter Dobes, Dianne Dela Torre
Art Director: Zoe Koperski
Account Manager: Lauren Werry (Storylab)
Producers: Matthew Choat (FKC), Ink and Giants
Production Assistant: Alex Harber
3D Designer: Peter Dobes
Character Illustrator: David Toth
Compositing: Dianne Dela Torre
Editing & Colourist: Samir Guessous
Music: John Pickup