HSBC CUSTOMER DUE DILIGENCE
After creating the first in a series of films for HSBC’s Financial Crime Unit, we teamed up with Jack Morton again to create the second film, the focus customer due diligence.
This time, the challenge was to tell the story through a simple set of characters representing different HSBC customers and employees but still keeping triangle as the main visual language.
THE FINAL FILM
CHARACTER DESIGN
We decided to keep the design of the characters simple but bring more personality and fun in motion.
STILLS
Here are a few frames that we’ve designed for the film.
CREDITS
Client: HSBC
Agency: Jack Morton
Senior Producer: Meredith Power (Jack Morton)
Producer: Jumoke Ogunkoya (Ink and Giants)
Creative Director: Dianne Dela Torre & Peter Dobes
Art Direction & Lighting: Dianne Dela Torre
Lead 3D Designer & Animator: Jamie Hoy
3D Designer & Animators: Charlotte Quillet & Dianne Dela Torre
Music & Sound Design: Zelig Sound