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HSBC Financial Crime Unit

HSBC FINANCIAL CRIME UNIT FILM

We have been working with Jack Morton to create a series of animated films about all the fantastic work that has been happening with IT transformation within HSBC’s Financial Crime Unit.
This is the first in a series of four films and the challenge was to bring to life a complex script in a more visually engaging way.

We were brought on board from the early stages of visualisation to production and completion. What seemed to be quite a challenging start ended up to be an enjoyable process for our team at Ink and Giants.

THE SHORT FILM

We decided to design this film using a simple, natural, handcrafted style combined with strong compositions to keep the message clear and the visuals engaging.

STYLEFRAMES

Here are a few frames that we’ve designed for the film.

EARLY SKETCHES

FEW PREVIZ FRAMES

  CREDITS

Client: HSBC
Agency: Jack Morton
Senior Producer: Hugh Ip (Jack Morton)
Producer: Jumoke Ogunkoya (Ink and Giants)
Creative Director: Ink and Giants
Script Writer: Adam Norris
Art Direction, Texture & Lighting: Dianne Dela Torre
3D Designers: Dianne Dela Torre, Peter Dobes, Gareth Wells
Music & Sound Design: Zelig Sound

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