HSBC FINANCIAL CRIME UNIT FILM
We have been working with Jack Morton to create a series of animated films about all the fantastic work that has been happening with IT transformation within HSBC’s Financial Crime Unit.
This is the first in a series of four films and the challenge was to bring to life a complex script in a more visually engaging way.
We were brought on board from the early stages of visualisation to production and completion. What seemed to be quite a challenging start ended up to be an enjoyable process for our team at Ink and Giants.
THE SHORT FILM
We decided to design this film using a simple, natural, handcrafted style combined with strong compositions to keep the message clear and the visuals engaging.
STYLEFRAMES
Here are a few frames that we’ve designed for the film.
EARLY SKETCHES
FEW PREVIZ FRAMES
CREDITS
Client: HSBC
Agency: Jack Morton
Senior Producer: Hugh Ip (Jack Morton)
Producer: Jumoke Ogunkoya (Ink and Giants)
Creative Director: Ink and Giants
Script Writer: Adam Norris
Art Direction, Texture & Lighting: Dianne Dela Torre
3D Designers: Dianne Dela Torre, Peter Dobes, Gareth Wells
Music & Sound Design: Zelig Sound