We had the honour of working on this 30-second graphical promo for a week of programming on Quest Channel to commemorate Remembrance Day.
The client had a very specific idea in mind from the outset: using ink splashes to reveal footage from the programmes whilst building the rest of the environment around the footage. This resulting promo is a juxtaposition of heavy drumming war music with painterly ink that moves and grows elegantly, taking us from one scene to another.
Below is the final 30-second promo.
We’re happy to report that this promo has been nominated for a couple of Promax awards.
Below are some of our early styleframes.
The graphic style of this promo was also used to create artwork for web, mobile devices and multi-screen platforms.
Below are some examples.
Directed and Produced by: Ink and Giants
Creative Director: Robin Garnett (Discovery Channel)
Creative: Stephen Ashby (Discovery Channel)
Design Director: Callum Parish (Discovery Channel) and Dianne Dela Torre
Producer: Danni Auer (Discovery Channel)
Design and Animation: Dianne Dela Torre
Music & Sound Design: Discovery Channel