SHED CHANNEL’S SPONSORSHIP IDENTS
We worked with Discovery Channel to create a series of 10-second sponsorship idents for one of their action and adventure themed channels called Discovery Shed.
The event that was sponsoring the channel was the NEC Classic Motorshow. Since it was all about passion for vintage/classic cars, we came up with this idea of showing the key players in the history of classic cars. Each ident shows one of the most important and influential cars of all time and seeks to answer the question:
What makes these cars so important and revolutionary?
THE CITROEN DS
THE FORD MODEL T
Directed and Produced by: Ink and Giants
Creative Director: Robin Garnett (Discovery Channel)
Design Manager: Matt Beese (Discovery Channel)
Art Direction, Design and Animation: Dianne Dela Torre
Producer: Jane St. Claire George
Music & Sound Design: Discovery Channel