UKTV AWARDS GRAPHICS PACKAGE
We were approached by UKTV and asked to create a graphics package for their annual award show.
The brief was very open and we had a lot of fun figuring out what route to take.
Both we, and the client, are fans of the big music awards and we wanted to come up with something felt like it came from that world and would fuse premium music award glossiness with the established UKTV brand.
OPENING TITLE SEQUENCE
See our intro title sequence below.
UKTV wanted to have a new identity to introduce this year’s awards night.
This identity was to combine the company’s ‘nebula’ logo and the type “AWARDS 2015”.
We love the Red Moon Rising typeface. It has many interesting details and taking each letters apart we got different shapes and symbols that we decided to use as visual elements throughout the graphics package.
CONCEPT AND DESIGN
First we started with an illustration of the logo with some geometric and linear patterns.
The black and white look with a small accent colour seemed visually very strong.
Once we moved it into 3D world a whole new look emerged. The lines became moving parts of a bigger structure. We thought it represents perfectly how people of different skills and talents with their individual contributions make up UKTV.
BOARDS AND SKETCHES
Below are some early styleframes and sketches.
Directed and Produced by: Ink and Giants
Creative Director: Dianne Dela Torre
Designers: Dianne Dela Torre and Pedro Amaral
3D Modelling and Animation: Pedro Amaral, Dianne Dela Torre and Peter Tomaszewicz
Lighting and Texture: Peter Tomaszewicz
2D Animation and Compositing: Dianne Dela Torre
Music & Sound Design: UKTV