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Vamousse TV Ad

WILD WEST, BANDITS
AND A CLASSIC STAND-OFF

This project had all the right ingredients to make an entertaining TV commercial, so naturally we were very excited when Fox Kalomaski Crossing approached us with the script. We took the project on from the early stages of blocking out the animatic and carried it through pre-visualisation, set design, 3D build, character animation, effects and compositing all the way to final delivery.

THE ADVERT

Watch the final piece below.

 

 THE PROCESS

 

THOSE PESKY BANDITS

The deadline didn’t allow for full 3D characters so we opted for 2D puppets. Once we finalised the character designs the head lice bandits were chopped up in Photoshop into various body parts and props then rigged and animated in After Effects. The puppets were very high resolution to allow for close ups. We had to pre-render all the actions especially for the crowd shots.

WE BUILT THIS CITY

The aim was to set the mood of a classic ‘spaghetti-western’ showdown. We wanted to make the set feel somewhat realistic as we had to blend real life actors in with the scene but we also wanted to keep it stylised and fun. We decided to model pretty much everything from scratch. We did some early test renders to use on the shoot for lighting and camera reference. This proved to be invaluable for the DOP and helped the client to visualise the final shots.

 

 PRODUCTION AND BEHIND THE SCENE

 

LIGHTS, CAMERA, ACTION!

For the live action shoot we had the talented Mark Jackson take care of the performance. It was shot at Waterloo studio’s green-screen stage on a Red Epic; all in 5K because… well…we can, and because having the extra resolution really helps in the keying and cleanup process. With the client on set we did a few test compositions to make sure everyone was happy.

 

 AN EXTRA BIT OF SOMETHING

 

HOWDY PRINTER!

To enhance brand recognition we designed a belt buckle prop for the sheriff with the Vamousse logo on it. It was printed using a 3D printer and hand painted for the shoot.

  CREDITS

Directed and Produced by: Ink and Giants
Creative Director: Sean Parkins (FKC) 
Production Director: Lee Climpson (FKC) 
Live action director: Mark Jackson (FKC) 
Character rigging and animation: Peter Dobes
3D Modelling: Dianne Dela Torre, Peter Dobes
Compositing: Dianne Dela Torre 
Music & Sound Design: Kaleidatone

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