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Western Union Previs

PREVISUALIZATION OF WESTERN UNION ADS

We were approached by The Gate Films to previsualize a couple of stylised pre-roll ads for a Western Union campaign.

Their aim was to change the way people see Western union from a company used for wiring money to a contemporary brand that allows people to do a lot more.

The production team had a very limited time for the shoot. Having each shot worked out beforehand proved invaluable on the day.

 THE PREVIZ & THE PRE-ROLL

Here are the results:

  CREDITS

Client: WESTERN UNION
Agency: Mcgarry Bowen
Agency Tv Producer: Bebe Kiffin (pre shoot) / Anna Neilsen (shoot and post)
Creatives: Dave Wigglesworth and Ed Redgrave
Account Director: Brooke Del Gallego
Production Company: The Gate Films
Director: Matthew McDermott
Producer: Jess Metzelaar
Production Manager: Lou Gallagher
Production Assistant: Mark Perry
1st Assistant Director: Stevie Fylan
Runner: Denzal Nkemnacho
Art Director: Maz Staruch
Director of Photography: Tim Green
Gaffer: Russ Greenhalgh
Focus Puller: Ben Oliver
2nd AC: Sean Lomax
VT OP: Duncan Lees
Animal Trainer: Jo Vaughn
Previs: Ink & Giants
Post Production: Rushes
Flame Artist: Glenn Cone @ Rushes
Grade: Denny Cooper @ Rushes

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