BECAUSE WE LOVE CHRISTMAS
To introduce the Christmas Gold brand makeover UKTV asked us to create a 60 second promo using the gingerbread man character who featured in the idents. He talks about the weird but lovely moments of the holiday season. The ones that make us cringe and melt inside the same time.
WHAT MAKES A GINGERBREAD
We used the show lineup as our canvas, and placed the gingerbread man right in the middle of the shows. It was a lot of fun animating and embedding him into various shots from different eras of television.
Here are some behind the scenes images and storyboards.
Directed and Produced by: Ink and Giants
Creative Director: Scott Russell (UKTV)
Creative Manager: Tom Williams (UKTV)
Creative: Simon Matthews (UKTV)
External Producer: Genevieve Sligcher (UKTV)
3D Modelling and Lighting: Peter Tomaszewicz
Compositing and Design: Dianne Dela Torre
Storyboard, Rigging and Animation: Peter Dobes
Production Coordinator: Latoya Collingwood-Williams (UKTV)
Music & Sound Design: UKTV