• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
The Promsexperience
Overview

Creative Direction
Art Direction
Design
Animation



Credits

Client
BBC Proms / BBC Creative

Direction, Design and Animation
Ink and Giants

Composer
Anna Clyne

Music
BBC Philharmonic


More Information +
Direction: Ink and Giants // Producer: Jumoke Ogunkoya // Art Direction: Peter Dobes, Dianne Dela Torre // 3D Modeller: Peter Tomaszewicz, Peter Dobes, Charlotte Quillet, Jamie Hoy, Andy Evans, Dianne Dela Torre // 3D Animation: Peter Tomaszewicz, Charlotte Quillet, Jamie Hoy, Andy Evans, Kevin Oshea, Peter Dobes, Dianne Dela Torre // 2D Animation: Dianne Dela Torre, Andy Evans // Compositing: Dianne Dela Torre, Peter Dobes

A playful twist
on a classic

The orchestra of the imagination


The Brief

We joined forces with BBC Creative to celebrate the 90th anniversary of the BBC Proms. Our task was to highlight the “power of the Proms experience” and appeal to “new and younger” culturally curious audiences by refreshing the brand for three consecutive years, including title sequence, TV ad, cover art and illustrations. 


/ The Approach

Inspired by music’s ability to change a person’s mood and perspective we embraced the concept of ‘transformation’. Light was used to convey the Proms experience in a tangible way, beaming out of the Royal Albert Hall and bringing everything it touched to life. 




The First Year


We launched the new identity by taking the familiar and turning it into something unexpected with our signature dose of enchantment and excitement. So the Royal Albert Hall’s iconic sound reflectors became jellyfish, a seating box transformed into a pirate ship and sheets of music folded themselves into a flock of paper planes. 

The piece ends with beams of light escaping from the hall and turning clouds into elegant birds. This image became the new cover artwork for the season’s guide. 






/ Book covers



/ Animation

The Second Year


The second year saw the light move out into the world, giving it more power and a longer-lasting effect. We used the light as part of a multi-level transformation, carving trees into musical instruments and turning the shavings into butterflies. 





/ Animation



/ Print & Digital
Book Cover

The Third Year


For the third year, BBC Proms wanted to focus on the cool and youthful feel of the brand. We took our cue from the way each generation blends old and new ideas to reinvent music, using the light to re-imagine musical instruments. 





/ Animation




Credits

Client
BBC Proms / BBC Creative

Direction, Design and Animation
Ink and Giants

Composer
Anna Clyne

Music
BBC Philharmonic

Direction
Peter Dobes & Dianne Dela Torre

Producer
Jumoke Ogunkoya

Art Direction
Peter Dobes, Dianne Dela Torre

Design
Peter Tomaszewicz, Peter Dobes, Charlotte Quillet, Jamie Hoy, Andy Evans, Dianne Dela Torre

3D Animation
Peter Tomaszewicz, Charlotte Quillet, Jamie Hoy, Andy Evans, Kevin Oshea, Peter Dobes, Dianne Dela Torre

2D Animation
Dianne Dela Torre, Andy Evans

Compositing
Dianne Dela Torre, Peter Dobes







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