Overview
Creative Direction
Art Direction
Design
Animation
Credits
Client
BBC Proms / BBC Creative
Direction, Design and Animation
Ink and Giants
Composer
Anna Clyne
Music
BBC Philharmonic
- More Information +
- Direction: Ink and Giants // Producer: Jumoke Ogunkoya // Art Direction: Peter Dobes, Dianne Dela Torre // 3D Modeller: Peter Tomaszewicz, Peter Dobes, Charlotte Quillet, Jamie Hoy, Andy Evans, Dianne Dela Torre // 3D Animation: Peter Tomaszewicz, Charlotte Quillet, Jamie Hoy, Andy Evans, Kevin Oshea, Peter Dobes, Dianne Dela Torre // 2D Animation: Dianne Dela Torre, Andy Evans // Compositing: Dianne Dela Torre, Peter Dobes
A playful twist
on a classic
The orchestra of the imagination
The Brief
We joined forces with BBC Creative to celebrate the 90th anniversary of the BBC Proms. Our task was to highlight the “power of the Proms experience” and appeal to “new and younger” culturally curious audiences by refreshing the brand for three consecutive years, including title sequence, TV ad, cover art and illustrations.
/ The Approach
Inspired by music’s ability to change a person’s mood and perspective we embraced the concept of ‘transformation’. Light was used to convey the Proms experience in a tangible way, beaming out of the Royal Albert Hall and bringing everything it touched to life.
The First Year
We launched the new identity by taking the familiar and turning it into something unexpected with our signature dose of enchantment and excitement. So the Royal Albert Hall’s iconic sound reflectors became jellyfish, a seating box transformed into a pirate ship and sheets of music folded themselves into a flock of paper planes.
The piece ends with beams of light escaping from the hall and turning clouds into elegant birds. This image became the new cover artwork for the season’s guide.
/ Book covers
/ Animation
The Second Year
The second year saw the light move out into the world, giving it more power and a longer-lasting effect. We used the light as part of a multi-level transformation, carving trees into musical instruments and turning the shavings into butterflies.
/ Animation
/ Print & Digital
The Third Year
For the third year, BBC Proms wanted to focus on the cool and youthful feel of the brand. We took our cue from the way each generation blends old and new ideas to reinvent music, using the light to re-imagine musical instruments.
/ Animation
Credits
Client
BBC Proms / BBC Creative
Direction, Design and Animation
Ink and Giants
Composer
Anna Clyne
Music
BBC Philharmonic
Direction
Peter Dobes & Dianne Dela Torre
Producer
Jumoke Ogunkoya
Art Direction
Peter Dobes, Dianne Dela Torre
Design
Peter Tomaszewicz, Peter Dobes, Charlotte Quillet, Jamie Hoy, Andy Evans, Dianne Dela Torre
3D Animation
Peter Tomaszewicz, Charlotte Quillet, Jamie Hoy, Andy Evans, Kevin Oshea, Peter Dobes, Dianne Dela Torre
2D Animation
Dianne Dela Torre, Andy Evans
Compositing
Dianne Dela Torre, Peter Dobes