• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
The world of CBBC
Overview

Visual Development
Direction
Design
Animation



Credits

Client
BBC

Agency
BBC Creative

Creative Direction
TWIN Associates

Direction, Design and Animation
Ink and Giants

Music and Sound Design
Factory


More Information +
Creative Direction: TWIN Associates // Direction: Peter Dobes & Dianne Dela Torre // Producer: Shirin Halliwell // Storyboard: Peter Dobes // Design: Rich Hallsworth, Dianne Dela Torre, Dave Whatley, Peter Dobes, Garth Lee // 3D Animation: Rich Hallsworth, Dave Whatley, Garth Lee, Peter Dobes, Dianne Dela Torre // 2D Animation: Garth Lee, Peter Dobes // Compositing: Dianne Dela Torre, Peter Dobes

Very eclectic and completely bonkers.

The world of CBBC


The Brief

Joining forces with BBC Creative and TWIN Associates we were tasked with designing and delivering a set of quirky idents to launch the new, exciting and unexpected world of CBBC. 


The Idea

Meet the Flooms. The channel’s 3D hero expression, born from the iconic BBC blocks.

We created a mix of playful (and occasionally outright silly) scenarios for the Flooms, with each one representing part of CBBC’s broad offering.

With just five seconds to tell each story, we worked closely with the BBC Creative team to define how we could fully express the personality, humour and joy in each ident.





Pile Ident

Pixel Cascade Ident, Spikey Ident


Airsock Ident, Percussion Ident


Holidays Pogo Ident, Sequins Ident

Winter Ident


/ CREATIVE PROCESS



/ PITCH

Although it did not make it to the final idents, we loved the early ideas and design we put together during the pitch.








Credits

Client
BBC

Agency
BBC Creative

Creative Direction
TWIN Associates

Direction, Design and Animation
Ink and Giants

Music and Sound Design
Factory

Direction
Peter Dobes & Dianne Dela Torre

Producer
Shirin Halliwell

Storyboard
Peter Dobes

Design and Animation
Rich Hallsworth, Peter Dobes, Dave Whatley, Dianne Dela Torre, Garth Lee

Compositing
Dianne Dela Torre, Peter Dobes







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