Creative Direction: TWIN Associates // Direction: Peter Dobes & Dianne Dela Torre // Producer: Shirin Halliwell // Storyboard: Peter Dobes // Design: Rich Hallsworth, Dianne Dela Torre, Dave Whatley, Peter Dobes, Garth Lee // 3D Animation: Rich Hallsworth, Dave Whatley, Garth Lee, Peter Dobes, Dianne Dela Torre // 2D Animation: Garth Lee, Peter Dobes // Compositing: Dianne Dela Torre, Peter Dobes
Very eclectic and completely bonkers.
The world of CBBC
Joining forces with BBC Creative and TWIN Associates we were tasked with designing and delivering a set of quirky idents to launch the new, exciting and unexpected world of CBBC.
Meet the Flooms. The channel’s 3D hero expression, born from the iconic BBC blocks.
We created a mix of playful (and occasionally outright silly) scenarios for the Flooms, with each one representing part of CBBC’s broad offering.
With just five seconds to tell each story, we worked closely with the BBC Creative team to define how we could fully express the personality, humour and joy in each ident.
Pixel Cascade Ident, Spikey Ident
Airsock Ident, Percussion Ident
Holidays Pogo Ident, Sequins Ident
/ CREATIVE PROCESS
Although it did not make it to the final idents, we loved the early ideas and design we put together during the pitch.
Agency BBC Creative
Creative Direction TWIN Associates
Direction, Design and Animation Ink and Giants
Music and Sound Design Factory
Direction Peter Dobes & Dianne Dela Torre
Producer Shirin Halliwell
Storyboard Peter Dobes
Design and Animation Rich Hallsworth, Peter Dobes, Dave Whatley, Dianne Dela Torre, Garth Lee