Christmas GoldSeasonal ChannelRebrand

Client
UKTV

We had the pleasure of working with UKTV to rebrand their Gold channel for the Christmas season.

We came on board at the very beginning of this project and were involved in the creative development, as well as producing the graphics package, beops, bumpers and idents.

The channel is transformed with fun Christmas themed paper art and origami. With the playful paper creations we see Gold has everything you need for the perfect Christmas.

Channel Ident One

Channel Ident Two

On Screen Presentation (Graphics Package)

The Identity

The Christmas Gold logo was designed to work as seamlessly as possible with the channel’s logo.The existing Gold logo resembled a yellow ticket and we decided to build on this logo and extend the graphic device to accommodate the word “Christmas”. We designed it to look like a ribbon – the perfect finishing touch to the wrapping of Gold’s Christmas content!

The Cracker and The Ribbon

Channel Idents


The joy of unwrapping andthe hurdles of christmas preparations

The regular Gold idents had a really nice style with funny, cute and heartwarming scenes. We decided to stay true to that as it allowed us to pack plenty of gags into the idents.We drew upon all those classic festive moments and gave them a Gold twist, which mirrored the British humour in the programming.

On Screen Presentation


Christmas all wrapped up

Television branding means much more than just a logo and some idents. We also created a new on-screen presentation package with the usual Gold humour which never fails to raise a smile.

Creative Process and Early Development


Client - UKTV & Gold ChannelArt Direction, Design and Animation - Ink and Giants StudioAudio - UKTV


MOBILE

Christmas GoldSeasonal ChannelRebrand

Client
UKTV

We had the pleasure of working with UKTV to rebrand their Gold channel for the Christmas season.

We came on board at the very beginning of this project and were involved in the creative development, as well as producing the graphics package, beops, bumpers and idents.

The channel is transformed with fun Christmas themed paper art and origami. With the playful paper creations we see Gold has everything you need for the perfect Christmas.

Channel Ident One

Channel Ident Two

On Screen Presentation (Graphics Package)

The Identity

The Christmas Gold logo was designed to work as seamlessly as possible with the channel’s logo.The existing Gold logo resembled a yellow ticket and we decided to build on this logo and extend the graphic device to accommodate the word “Christmas”. We designed it to look like a ribbon – the perfect finishing touch to the wrapping of Gold’s Christmas content!

The Cracker and The Ribbon

Channel Idents


The joy of unwrapping andthe hurdles of christmas preparations

The regular Gold idents had a really nice style with funny, cute and heartwarming scenes. We decided to stay true to that as it allowed us to pack plenty of gags into the idents.We drew upon all those classic festive moments and gave them a Gold twist, which mirrored the British humour in the programming.

On Screen Presentation


Christmas all wrapped up

Television branding means much more than just a logo and some idents. We also created a new on-screen presentation package with the usual Gold humour which never fails to raise a smile.

Creative Process and Early Development


Client - UKTV & Gold ChannelArt Direction, Design and Animation - Ink and Giants StudioAudio - UKTV