Direct LineLegal Essentials

Client
Direct Line

Agency
Saatchi & Saatchi

Production Company
Prodigious

In collaboration with Saatchi & Saatchi and Prodigious, we directed a TV ad for Direct Line.

Being the fourth in a series of ads that Saatchi & Saatchi have already established, we want to make sure this feels part of the same family.

The key is to maintain the wit and humor Direct Line is known for throughout their advertising, especially to turn a dryer legal subject, entertaining.

References to superheroes, film, and pop culture are also there to give a nod to their recently launched #outheroed campaign.

The art direction follows the established visual language using realistic props staged in a branded graphic environment. The models are playful but not childish.

Creative Process


Early Sketches


Client - Direct LineAgency - Saatchi & SaatchiDirectors - Ink and Giants (Peter Dobes & Dianne Dela Torre)Animation & Production Company - ProdigiousProducers - Juste Pupienyte & Jon Murray


MOBILE

Direct Line Legal Essentials

Client
Direct Line

Agency
Saatchi & Saatchi

Production Company
Prodigious

In collaboration with Saatchi & Saatchi and Prodigious, we directed a TV ad for Direct Line.

Being the fourth in a series of ads that Saatchi & Saatchi have already established, we want to make sure this feels part of the same family.

The key is to maintain the wit and humor Direct Line is known for throughout their advertising, especially to turn a dryer legal subject, entertaining.

References to superheroes, film, and pop culture are also there to give a nod to their recently launched #outheroed campaign.

The art direction follows the established visual language using realistic props staged in a branded graphic environment. The models are playful but not childish.

Creative Process

Early Sketches

Client - Direct LineAgency - Saatchi & SaatchiDirectors - Ink and Giants (Peter Dobes & Dianne Dela Torre)Animation & Production Company - ProdigiousProducers - Juste Pupienyte & Jon Murray