Direct LineLegal Essentials
ClientDirect Line
AgencySaatchi & Saatchi
Agency
Production CompanyProdigious
In collaboration with Saatchi & Saatchi and Prodigious, we directed a TV ad for Direct Line.
Being the fourth in a series of ads that Saatchi & Saatchi have already established, we want to make sure this feels part of the same family.
The key is to maintain the wit and humor Direct Line is known for throughout their advertising, especially to turn a dryer legal subject, entertaining.
References to superheroes, film, and pop culture are also there to give a nod to their recently launched #outheroed campaign.
The art direction follows the established visual language using realistic props staged in a branded graphic environment. The models are playful but not childish.
Creative Process
Early Sketches
Client - Direct LineAgency - Saatchi & SaatchiDirectors - Ink and Giants (Peter Dobes & Dianne Dela Torre)Animation & Production Company - ProdigiousProducers - Juste Pupienyte & Jon Murray
MOBILE
Direct Line Legal Essentials
ClientDirect Line
AgencySaatchi & Saatchi
Production CompanyProdigious
In collaboration with Saatchi & Saatchi and Prodigious, we directed a TV ad for Direct Line.
Being the fourth in a series of ads that Saatchi & Saatchi have already established, we want to make sure this feels part of the same family.
The key is to maintain the wit and humor Direct Line is known for throughout their advertising, especially to turn a dryer legal subject, entertaining.
References to superheroes, film, and pop culture are also there to give a nod to their recently launched #outheroed campaign.
The art direction follows the established visual language using realistic props staged in a branded graphic environment. The models are playful but not childish.
Creative Process
Early Sketches
