HSBC Echo FilmsAbstract Motion Design
ClientMerchant Cantos
Echo, is a striking and mesmerizing series of CG based abstract films created for one of HSBC's conferences.
Ink and Giant's brief included the development of the concept, art direction and the creation of 4k super wide-screen motion pieces.
Sizzle Reel
The Idea
Open, Connected and Diverse Future
Inspired by the finer details of a bank note, the films follow the journey of a line transforming into surfaces and beautiful patterns.
We’ve taken the idea of a blooming flower as our inspiration for the final stage of the journey to represent a future that focuses on building a nurturing world that promotes growth and life.
We represent diversity and connection through different colours, shapes and patterns that combine to create a beautiful and positive environment.
Open, Connected and Diverse Future
Presented in an abstract way, we created a simple visual style that is elegant and striking.
Inspired by the finer details of a bank note, the films follow the journey of a line transforming into surfaces and beautiful patterns.
We’ve taken the idea of a blooming flower as our inspiration for the final stage of the journey to represent a future that focuses on building a nurturing world that promotes growth and life.
We represent diversity and connection through different colours, shapes and patterns that combine to create a beautiful and positive environment.
"Elegant and Mesmerising"
Merchant Cantos
"Simple yet striking."A 4 minute 4K super wide-screen abstract pieces.
MOBILE
Echo Abstract Films
Client | Merchant Cantos
Echo, is a striking and mesmerising series of CG based abstract films created for a global leadership conference.
Ink and Giant's brief included the development of the concept, art direction and the creation of 4k super wide-screen motion pieces.
Open, Connected and Diverse Future
Inspired by the finer details of a bank note, the films follow the journey of a line transforming into surfaces and beautiful patterns.
We’ve taken the idea of a blooming flower as our inspiration for the final stage of the journey to represent a future that focuses on building a nurturing world that promotes growth and life.
We represent diversity and connection through different colours, shapes and patterns that combine to create a beautiful and positive environment.
"Elegant and Mesmerising"
Merchant Cantos
"Simple yet striking."A 4 minute 4K super wide-screen abstract pieces.
