Fisherman'sFriends
Sponsorship Idents + Character
→Art Direction
→Illustration
→Design
→Animation
Reel in the fun
with British Ingenuity
Diving into the witty world of Fisherman’s Friends
Teaming up with FKC, we created eight fun sponsorship idents reinforcing the strength of Fisherman’s Friends.
In keeping with the brand identity of Fisherman’s Friends, we opted for a hand-drawn art direction. We designed a set of unique characters and infused the animation with personality and humor.
We had the joy of visualising a cleverly written series of scenarios that pay tribute to British inventiveness.
CHARACTER DESIGN
LOFTY DESIGN
THE TROUBLES
→ GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE
→Credits
Client
Fisherman’s Friends
Agency
FKC
Direction, Design and Animation
Ink and Giants