Fisherman'sFriends
Overview
Art Direction
Illustration
Design
Animation
Credits
Client
Fisherman’s Friends
Agency
FKC
Art Direction, Design and Animation
Ink and Giants
Reel in the fun
with British Ingenuity
Diving into the witty world of Fisherman’s Friends
The Brief
Teaming up with FKC, we created eight fun sponsorship idents reinforcing the strength of Fisherman’s Friends.
/ The Approach
In keeping with the brand identity of Fisherman’s Friends, we opted for a hand-drawn art direction. We designed a set of unique characters and infused the animation with personality and humor.
We had the joy of visualising a cleverly written series of scenarios that pay tribute to British inventiveness.
/ Polar bear
/ Iceberg
/ Shark
/ Whale
/ Rain
CHARACTER DESIGN
LOFTY DESIGN
THE TROUBLES
Credits
Client
Fisherman’s Friends
Agency
FKC
Art Direction, Design and Animation
Ink and Giants