• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
Fisherman'sFriends
Overview

Art Direction
Illustration
Design
Animation



Credits

Client
Fisherman’s Friends

Agency
FKC

Art Direction, Design and Animation
Ink and Giants

Reel in the fun
with British Ingenuity

Diving into the witty world of Fisherman’s Friends



The Brief

Teaming up with FKC, we created eight fun sponsorship idents reinforcing the strength of Fisherman’s Friends.


/ The Approach

In keeping with the brand identity of Fisherman’s Friends, we opted for a hand-drawn art direction. We designed a set of unique characters and infused the animation with personality and humor.

We had the joy of visualising a cleverly written series of scenarios that pay tribute to British inventiveness.

/ Polar bear
/ Iceberg
/ Shark
/ Whale
/ Rain



CHARACTER DESIGN


LOFTY DESIGN



THE TROUBLES



Credits

Client
Fisherman’s Friends

Agency
FKC

Art Direction, Design and Animation
Ink and Giants







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