Channel Campaign
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Lifting the mood with
Gold’s comedy heavyweights.
UKTV Gold wanted to give its seasonal comedy line-up a lively new calling card. The campaign needed to celebrate much-loved classics, make the eight o’clock slot memorable, and carry enough character to get viewers smiling before the show began.
Ink and Giants created a 40-second TV spot and a suite of promotional snippets for the channel’s Greats at Eight season.
The Number That Got the Gig
The creative idea put the number eight at the centre of every frame.
Each version placed it in a colourful, symbolic setting inspired by a familiar comedy world or character. The references were playful rather than literal, giving viewers just enough to recognise the shows while letting the number do the connecting.
A bright graphic style, simple visual jokes and purposeful animation turned a scheduling message into a small celebration of comedy itself.
/ Character Design
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→Credits
Client
UKTV
Direction, Design and Animation
Ink and Giants
Music and Sound Design
UKTV
Creative Direction
Peter Dobes
Producer
Jumoke Ogunkoya
Art Direction
Dianne Dela Torre
Design
Peter Dobes
Antoni Bartroli
Dianne Dela Torre
Animation
Simon Graham
Peter Dobes
Compositing
Dianne Dela Torre
Peter Dobes