HSBC Financial Crime – Ink and Giants – Concepts, Motion Design, Animation and Direction

concepts
stories
motion
animation
direction

Loaded

HSBC security

Overview

Concept Development
Creative Direction
Art Direction
Design
Animation

Credits

Client
HSBC

Agency
Jack Morton World Wide

Production and Script
One Small Pixel

Direction, Design and Animation
Ink and Giants

Music and Sound Design
Zelig Sound

More Information +: Director: Peter Dobes and Dianne Dela Torre // Producer: Jumoke Ogunkoya // Art Director: Dianne Dela Torre // Storyboards: Peter Dobes, Dianne Dela Torre // Design: Peter Dobes, Dianne Dela Torre, Jamie Hoy // Animation: Jamie Hoy, Peter Dobes, Dianne Dela Torre, Gareth Wells, Charlotte Quillet

HSBC security… never been better.

A best-in-class approach to financial crime risk management.

The Brief

HSBC is revolutionizing their approach to managing financial crime risk by completely transforming the development, delivery, and maintenance of technology, aiming to achieve a top-tier standard.

As part of this effort, we were commissioned to create a series of films that provide an overview of the remarkable progress made in their IT transformation.

/ The Idea

While the HSBC project itself is complex, we opted for a simple design approach for the animation. Our team created a plasticine world with a charming and inviting aesthetic, which provides a more human touch to the technical IT facility. Our goal was to create visually engaging and easy-to-understand animations that will resonate with HSBC audiences.

We took a similar approach in designing the characters. Drawing inspiration from HSBC’s identity, we used basic shapes such as triangles to represent the institution’s customers and employees. By using simple shapes for the main characters, dressed up in various ways, our films could connect with a wider and more diverse audience, while still conveying the necessary information.