Overview
Concept Development
Creative Direction
Art Direction
Design
Animation
Credits
Client
HSBC
Agency
Jack Morton World Wide
Production and Script
One Small Pixel
Direction, Design and Animation
Ink and Giants
Music and Sound Design
Zelig Sound
- More Information +
- Director: Peter Dobes and Dianne Dela Torre // Producer: Jumoke Ogunkoya // Art Director: Dianne Dela Torre // Storyboards: Peter Dobes, Dianne Dela Torre // Design: Peter Dobes, Dianne Dela Torre, Jamie Hoy // Animation: Jamie Hoy, Peter Dobes, Dianne Dela Torre, Gareth Wells, Charlotte Quillet
HSBC security… never been better.
A best-in-class approach to financial crime risk management.
The Brief
HSBC is revolutionizing their approach to managing financial crime risk by completely transforming the development, delivery, and maintenance of technology, aiming to achieve a top-tier standard.
As part of this effort, we were commissioned to create a series of films that provide an overview of the remarkable progress made in their IT transformation.

/ The Idea
While the HSBC project itself is complex, we opted for a simple design approach for the animation. Our team created a plasticine world with a charming and inviting aesthetic, which provides a more human touch to the technical IT facility. Our goal was to create visually engaging and easy-to-understand animations that will resonate with HSBC audiences.
We took a similar approach in designing the characters. Drawing inspiration from HSBC’s identity, we used basic shapes such as triangles to represent the institution’s customers and employees. By using simple shapes for the main characters, dressed up in various ways, our films could connect with a wider and more diverse audience, while still conveying the necessary information.
/ Film 1
/ Film 2








Credits
Client
HSBC
Agency
Jack Morton World Wide
Production and Script
One Small Pixel
Direction, Design and Animation
Ink and Giants
Music and Sound Design
Zelig Sound
Direction
Peter Dobes and Dianne Dela Torre
Producer
Jumoke Ogunkoya
Art Direction
Dianne Dela Torre
Storyboards
Peter Dobes and Dianne Dela Torre
Design
Peter Dobes, Dianne Dela Torre, Jamie Hoy
Animation
Jamie Hoy, Peter Dobes, Dianne Dela Torre, Gareth Wells, Charlotte Quillet