/ The Idea
While the HSBC project itself is complex, we opted for a simple design approach for the animation. Our team created a plasticine world with a charming and inviting aesthetic, which provides a more human touch to the technical IT facility. Our goal was to create visually engaging and easy-to-understand animations that will resonate with HSBC audiences.
We took a similar approach in designing the characters. Drawing inspiration from HSBC’s identity, we used basic shapes such as triangles to represent the institution’s customers and employees. By using simple shapes for the main characters, dressed up in various ways, our films could connect with a wider and more diverse audience, while still conveying the necessary information.