• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
The heart of HSBC
Overview

Concept Development
Creative Direction
Art Direction
Design
Animation



Credits

Client
HSBC

Agency
Brunswick Creative

Produced
One Small Pixel

Direction, Design and Animation
Ink and Giants


More Information +
Creative Direction: Ink and Giants // Producer: Jumoke Ogunkoya // Art Direction: Dianne Dela Torre // Design: Peter Dobes, Rich Hallsworth, Dianne Dela Torre, Andy Evans // 3D Animation: Rich Hallsworth, Laurent De Vleeschouwer, Peter Dobes, Dianne Dela Torre, Andy Evans, Adam Cutts, Antoni Bartroli // 2D Animation: Andy Evans // Compositing: Dianne Dela Torre, Antoni Bartroli

Making money move

Putting HSBC’s ambition in motion


The Brief

HSBC tasked us with creating two films to open their global conference. Each one needed to visualise their ambition to create the ‘healthiest human system’ in financial services in an abstract way that still felt true to the brand.


/ The Approach

As one of the largest global financial institutions we naturally turned to the finer details of a bank note. Taking the viewer on a striking emotional journey through the deconstruction and evolution of finance. 



/ Compilation

/ Film One

Purpose


The first film looked at the institution’s history, weaving together the legacy of past leaders with pure visual detail, crisp lines and patterns to reflect its strong foundations. 







/ Film Two

Healthiest Human System


The second film introduced the idea of the healthiest human system. Reflecting the desire to build a more nurturing world by constructing a flower from banknote details. We also featured employee quotes to aid with the introduction and add a crucial human element. 






/ Development & Styleframes








Credits

Client
HSBC

Agency
Brunswick Creative

Produced
One Small Pixel

Direction, Design and Animation
Ink and Giants

Creative Direction
Dianne Dela Torre

Producer
Jumoke Ogunkoya

Art Direction
Dianne Dela Torre

Design
Peter Dobes, Rich Hallsworth, Dianne Dela Torre, Andy Evans

3D Animation
Rich Hallsworth, Laurent De Vleeschouwer, Peter Dobes, Dianne Dela Torre, Andy Evans, Adam Cutts, Antoni Bartroli

2D Animation
Andy Evans

Compositing
Dianne Dela Torre, Antoni Bartroli







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