HSBC NexusFilms

Client
HSBC

HSBC brand has evolved and grown since its foundation in 1865, but their values and their purpose have remained constant. A dependable, open and connected culture is what makes them strong today, tomorrow and in the future.

To help celebrate HSBC’s 153rd year anniversary, we created two films to open and close their Global Leadership Conference in Hong Kong.

Opening Film | Purpose

Closing Film | Values

The challenge


The challenge was to capture the legacy and future growth of HSBC and presented in an abstract way.HSBC wanted a simple visual style yet elegant and mesmerizing.

Purpose Film


Purpose film is a 2-minute piece about HSBC’s legacy that is rooted in the past and present. Inspired by the finer details of a bank note, this film follows the journey of a line transforming into surfaces and beautiful patterns.

Values Film


We’ve taken the idea of a flower as our inspiration.When a flower blooms it symbolises the result of a nurturing environment that promotes growth and life. We represent diversity and connection through different colours, shapes and patterns that combine to create a beautiful and positive environment.

"Elegant and Mesmerising"


HSBC

Research and Development


Some of our favourite frames produced during our R&D.

Client - HSBCAgency - Merchant CantosProduction Company - One Small PixelArt Directed, Designed and Animated - Ink and Giants StudioMusic - Dominic Shovelton


MOBILE

HSBC Nexus Films

Client | HSBC

HSBC brand has evolved and grown since its foundation in 1865, but their values and their purpose have remained constant. A dependable, open and connected culture is what makes them strong today, tomorrow and in the future.

To help celebrate HSBC’s 153rd year anniversary, we created two films to open and close their Global Leadership Conference in Hong Kong.

Opening Film | Purpose

Closing Film | Values

The challenge


The challenge was to capture the legacy and future growth of HSBC and presented in an abstract way. HSBC wanted a simple visual style yet elegant and mesmerizing.

Purpose Film


Purpose film is a 2-minute piece about HSBC’s legacy that is rooted in the past and present. Inspired by the finer details of a bank note, this film follows the journey of a line transforming into surfaces and beautiful patterns.

Values Film


We’ve taken the idea of a flower as our inspiration. When a flower blooms it symbolises the result of a nurturing environment that promotes growth and life. We represent diversity and connection through different colours, shapes and patterns that combine to create a beautiful and positive environment.

"Elegant and Mesmerising"


HSBC

Research and Development


Some of our favourite frames produced during our R&D.

Client - HSBCAgency - Merchant CantosProduction Company - One Small PixelArt Directed, Designed and Animated - Ink and Giants StudioMusic - Dominic Shovelton