Brand Film
→Concept Development
→Creative Direction
→Art Direction
→Design
→Animation
Unlocking the future of hybrid working with IWG.
IWG has been at the forefront of flexible working for over 30 years. The demand for hybrid working has accelerated exponentially in the last 3 years.
They needed a film that could make the value of flexible workspace clear to investors, property owners and business partners, while reflecting the scale of a network built for changing ways of working.
Flexible by Design
The creative direction took its cue from the offer itself: a simple, adaptable world made from modular forms. Spaces shifted, connected and reconfigured to show how IWG’s services can add value to buildings, businesses and the people using them.
A clear visual system gave the film room to hold both the bigger commercial proposition and the practical possibilities within it. Designed as a three minute hero film, the framework could also extend into shorter, partner focused chapters as the story evolved.
Development
→ GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE
→Credits
Client
IWG
Agency
One Small Pixel
Direction, Design & Animation
Ink and Giants
Music and Sound Design
Nick Granville-Fall
Creative Director
Peter Dobes
Dianne Dela Torre
Art Director
Thom Haig
Producer
Georgina Mavrommatis
Designers and Animators
Thom Haig
Peter Dobes
Dianne Dela Torre
Kevin O’Shea
Compositor
Thom Haig