• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
IWG HybridWorking
Overview

Concept Development
Creative Direction
Art Direction
Design
Animation



Credits

Client
IWG

Agency
One Small Pixel

Direction, Design and Animation
Ink and Giants

Music and Sound Design
Nick Granville-Fall


More Information +
Creative Direction: Ink and Giants // Producer: Peter Dobes // Art Direction: Dianne Dela Torre // Design and Animation: Thom Haig, Peter Dobes, Dianne Dela Torre, Kevin O’Shea // Compositing: Thom Haig

Unlocking the future of hybrid working with IWG.



The Brief

IWG has been at the forefront of flexible working for over 30 years. The demand for hybrid working has accelerated exponentially in the last 3 years.

Our task was to direct and produce a film that demonstrates the potential benefits of partnering with IWG for investors, property owners, and business owners looking to capitalize on the increasing demand for flexible workspace solutions.


/ Idea

Our design is centered around the concept of flexible working and features a simple yet modular world. This film effectively showcases IWG’s platform of services for the hybrid working environment and demonstrates the value that it can add to physical infrastructure.


We produced a 3-minute film that can be adapted into mini-series tailored to the unique needs of IWG’s property partners.




Development







Credits

Client
IWG

Agency
One Small Pixel

Direction, Design and Animation
Ink and Giants

Music and Sound Design
Nick Granville-Fall

Creative Direction
Peter Dobes and Dianne Dela Torre

Producer
Peter Dobes

Art Direction
Dianne Dela Torre

Design and Animation
Thom Haig, Peter Dobes, Dianne Dela Torre, Kevin O’Shea

Compositing
Thom Haig







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