Oreo GlobalTaste

Brand Campaign + Commercials

→Direction
→Animation

For OREO Global Taste, the task was to bring the brand’s refreshed print world into motion without losing any of its appetite appeal.

Created in collaboration with The Martin Agency, and Prodigious for Mondelez International, the campaign put taste front and centre: the crunch, the cream, the milk and all the little rituals that make an OREO unmistakably OREO.

Ink & Giants directed and developed the initial animation across five core films, helping establish how this new OREO world could move: bold, tactile, playful and very hard to ignore.

A Cookie With Moves

Giving OREO a motion language as playful as the ritual itself.

The Invisible Hand

Prodigious had established a crisp visual world in print: rich chocolate texture, bright crème and unmistakable OREO blue. The job was to make it move without adding noise. The cookie stayed central; the frame stayed clean; timing, physics and camera movement did the rest.

Rather than turning the OREO into a character, the motion followed the unseen hand of the person enjoying it. That gave every action a human trace: playful, physical and just a little teasing. Weight, momentum and contact kept the behaviour believable, while restraint kept the product looking as good as it tasted.

Watch The Films

One Motion Language

Across Dunkin’, Snack Stack, Mmm, The Roll and The Spin, a shared language of macro detail, controlled movement and satisfying pace held the campaign together.

Each film had its own expression, but all worked from the same principle: familiar OREO rituals, treated with enough precision and play to make them feel fresh again.