All about determination. The items featured occupy a rough environment, striving harder to reach the logo.
Inspired by search missions, we celebrated the lights, torches and bulbs used in emergencies and rescues, paranormal searches, and even bargain hunts.
This was all about the little items that, at first, seem irrelevant but are key to holding everything together.
From the medics and rescuers to the builders, we wanted our fourth ident to make light of the tools needed to improve lives.
“Lovely job all round – great concept, beautifully and meticulously executed!”
VP & Creative Director / Warner Bros. Discovery
“Ink and Giants were the perfect partner to concept/create Really’s new idents. I can’t speak of their talent highly enough. They successfully captured the channel’s broad content mix with a stunning suite, which work so well with such varied VOs.”
Jane St Clair-George
Client Director & Producer / Warner Bros. Discovery