Overview
Concept Development
Creative Direction
Art Direction
Design
Animation
Credits
Client
Warner Bros. Discovery
Concept, Direction, Design and Animation
Ink and Giants
Music and Sound Design
Unit
- More Information +
- Creative Direction: Dianne Dela Torre // Producer: Georgina Mavrommatis // Art Direction: Dianne Dela Torre // Storyboard: Peter Dobes // Design & Modelling: David Whatley, Dianne Dela Torre, Luke Busby // Animation: Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke Busby // Lighting & Render: Dianne Dela Torre // Compositing: Dianne Dela Torre, David Whatley
For the do-ers, the go-getters and the true believers.
The Brief
Working closely with Discovery Creative, we were asked to bring a more energising, warm and uplifting look and feel to a set of new idents for Really Channel as part of their rebrand.
/ THE IDEA
Really celebrates people, but due to COVID restrictions we had to produce a fully CGI execution that still felt human.
Using the variety of programming as a creative springboard, each execution uses tools and items from different programme genres. Following the items as they roll, shuffle and crawl their way home to the Really logo, overcoming obstacles and challenges along the way.
Ropework
All about determination. The items featured occupy a rough environment, striving harder to reach the logo.
Glow
Inspired by search missions, we celebrated the lights, torches and bulbs used in emergencies and rescues, paranormal searches, and even bargain hunts.
Tumble
This was all about the little items that, at first, seem irrelevant but are key to holding everything together.
Instruments
From the medics and rescuers to the builders, we wanted our fourth ident to make light of the tools needed to improve lives.
“Lovely job all round – great concept, beautifully and meticulously executed!”
Robin Garnett
VP & Creative Director / Warner Bros. Discovery
“Ink and Giants were the perfect partner to concept/create Really’s new idents. I can’t speak of their talent highly enough. They successfully captured the channel’s broad content mix with a stunning suite, which work so well with such varied VOs.”
Jane St Clair-George
Client Director & Producer / Warner Bros. Discovery
/ CREATIVE PROCESS
/ PITCH STYLEFRAMES
Credits
Client
Warner Bros. Discovery
Concept, Direction, Design and Animation
Ink and Giants
Music and Sound Design
Unit
Creative Direction
Dianne Dela Torre
Producer
Georgina Mavrommatis
Art Direction
Dianne Dela Torre
Storyboard
Peter Dobes
Design
David Whatley, Dianne Dela Torre, Luke Busby
Animation
Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke Busby
Lighting & Render
Dianne Dela Torre
Compositing
Dianne Dela Torre, David Whatley