ReallyChannel Idents

Client
Discovery Inc.

Working in close partnership with our friends at Discovery Creative, Ink and Giants has conceived and created a set of new idents for Really Channel as part of the rebrand of their lifestyle and entertainment FTA channels.

The brief called for a “more alive, energizing, warm and uplifting look and feel" to the idents that would bring the channel’s updated brand personality to life.

Celebrating whole-hearted people, the do-ers,the go-getters and true believers

TheIdents

Really is a channel that celebrates whole-hearted people - from ghost hunters to a medic or lifeboat rescue hero. They have a sense of purpose, of mission, of faith and they act on the courage of their convictions. They are the heart of the channel. However, featuring real people in the idents was not an option this time around and so we were tasked to develop a concept that will still celebrate that spirit.

Inspired by the different types of professions in the shows, each ident features the tools of the trades of the characters and determinedly make their way towards the Really logo, their natural home. Occasionally held up, but eventually overcoming those challenges along the way.

With the current pandemic situation and live-action being out of the picture, we took on the challenge of doing full CG execution to bring these idents to life.

Glow Ident


Ropework Ident


Tumble Ident


Instruments Ident


R&D


Unused styleframes from early design development

Credits


Client - Discovery Inc. & Really ChannelAgency - Discovery CreativeCreative Studio - Ink and Giants StudioAudio - Unit+DISCOVERY CREATIVECD - Robin GarnettDesign-Lead - Vijay LoganProducer - Jane St Clair-George+INK AND GIANTS STUDIOCD - Dianne Dela TorreDesign Director - Dave WhatleyDesign & Animation - Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke BusbyLighting & Render - Dianne Dela TorreProducer - Georgina Mavrommatis

MOBILE

Really Channel Idents

Client | Discovery Inc.

Working in close partnership with our friends at Discovery Creative, Ink and Giants has conceived and created a set of new idents for Really Channel as part of the rebrand of their lifestyle and entertainment FTA channels.

The brief called for a “more alive, energizing, warm and uplifting look and feel" to the idents that would bring the channel’s updated brand personality to life.

Celebrating whole-hearted people, the do-ers, the go-getters and true believers


The Idents


Really is a channel that celebrates whole-hearted people - from ghost hunters to a medic or lifeboat rescue hero. They have a sense of purpose, of mission, of faith and they act on the courage of their convictions. They are the heart of the channel. However, featuring real people in the idents was not an option this time around and so we were tasked to develop a concept that will still celebrate that spirit.

Inspired by the different types of professions in the shows, each ident features the tools of the trades of the characters and determinedly make their way towards the Really logo, their natural home. Occasionally held up, but eventually overcoming those challenges along the way.

With the current pandemic situation and live-action being out of the picture, we took on the challenge of doing full CG execution to bring these idents to life.

Glow Ident


Ropework Ident


Tumble Ident


Instruments Ident


R&D


Unused styleframes from early design development

Credits


Client - Discovery Inc. & Really ChannelAgency - Discovery CreativeCreative Studio - Ink and Giants StudioAudio - Unit+DISCOVERY CREATIVECD - Robin GarnettDesign-Lead - Vijay LoganProducer - Jane St Clair-George+INK AND GIANTS STUDIOCD - Dianne Dela TorreDesign Director - Dave WhatleyDesign & Animation - Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke BusbyLighting & Render - Dianne Dela TorreProducer - Georgina Mavrommatis