Visual Identity + Motion
→Concept Development
→Creative Direction
→Art Direction
→Design
→Animation
For the do-ers, the go-getters and the true believers.
After winning a competitive pitch, Ink and Giants partnered with Discovery Creative to develop a new ident suite for Really as part of its rebrand.
The channel needed a visual world with more warmth, momentum and optimism: one that could celebrate the people at the heart of its programming. With COVID restrictions ruling out live action, the challenge was to create that human feeling entirely through CG.
A Warmer Kind
of Really
Really is for people who get stuck in. The do-ers, the fixers, the searchers and the ones who keep going.
That spirit became the creative engine for the idents. Everyday objects and tools, drawn from the channel’s varied programming, take on a life of their own as they roll, shuffle, climb and tumble towards the Really logo. Each one faces a small obstacle along the way, turning persistence and problem-solving into something playful, physical and full of character.
The result was a set of distinct CGI films with a shared sense of purpose: familiar things, moving with very human determination.
Glow
Torches, bulbs and searchlights light the route home. Inspired by rescue missions, paranormal investigations and bargain hunting alike, the ident turns illumination into a small act of discovery.
Tumble
A chain reaction of little things proves that every part has a role to play. Objects tumble, connect and find their rhythm, revealing how the smallest pieces can hold the bigger picture together.
Ropework
A rugged world of ropes, hooks and practical kit puts determination front and centre. Every movement feels earned as the objects pull, climb and hold their way towards the logo.
Instruments
Tools from the worlds of medicine, rescue and building come together in a spirited display of practical skill. A small tribute to the people who fix, improve and make things work.
“One of my favourite ever projects at WBD – a brilliant creative strategy, beautifully and lovingly executed, and the I&G team a joy to work with!”
– Robin Garnett, VP & Creative Director, Warner Bros. Discovery
“Ink and Giants were the perfect partner to concept/create Really’s new idents. I can’t speak of their talent highly enough. They successfully captured the channel’s broad content mix with a stunning suite, which work so well with such varied VOs.”
– Jane St Clair-George, Client Director & Producer, Warner Bros. Discovery
→ Creative Process
→ GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE
→Credits
Client
Warner Bros. Discovery
Concept, Direction, Design & Animation
Ink and Giants
Music and Sound Design
Unit
Creative Director
Dianne Dela Torre
Senior Producer
Georgina Mavrommatis
Art Director
Dianne Dela Torre
Storyboard Artist
Peter Dobes
Designers and Animators
David Whatley
Dianne Dela Torre
Luke Busby
Peter Dobes
Compositors
Dianne Dela Torre
David Whatley