• concepts
  • stories
  • motion
  • animation
  • direction
Loaded
The MaxSignature
Overview

Art Direction
Design
Animation



Credits

Client
Sky

Design and Animation
Ink and Giants

Energized Visuals
for Sky Max


The Brief

Sky created a new channel called Sky Max which will be home to its most entertaining content.

A key aspect of the brand will be “The Max Signature” – a visual expression that encapsulates all of the energy and character of Max.

Sky invited us to partake in an R&D project, to imagine and explore the materials and properties of this brand signature and start to define how this asset will feel unmistakably Sky Max.

/ Design Explorations

Super-charged
and free-flowing

Taking cues from natural elements the aim is to create visuals that capture the vibrant energy and diverse richness found in Sky Max.






















Credits

Client
Sky

Producer
Georgina Mavrommatis

Art Direction
Dianne Dela Torre

Design
Peter Dobes, Dianne Dela Torre, Dave Whatley







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