The MaxSignature
Overview
Art Direction
Design
Animation
Credits
Client
Sky
Design and Animation
Ink and Giants
Energized Visuals
for Sky Max
The Brief
Sky created a new channel called Sky Max which will be home to its most entertaining content.
A key aspect of the brand will be “The Max Signature” – a visual expression that encapsulates all of the energy and character of Max.
Sky invited us to partake in an R&D project, to imagine and explore the materials and properties of this brand signature and start to define how this asset will feel unmistakably Sky Max.
/ Design Explorations
Super-charged
and free-flowing
Taking cues from natural elements the aim is to create visuals that capture the vibrant energy and diverse richness found in Sky Max.
Credits
Client
Sky
Producer
Georgina Mavrommatis
Art Direction
Dianne Dela Torre
Design
Peter Dobes, Dianne Dela Torre, Dave Whatley