Overview
Concept Development
Creative Direction
Art Direction
Design
Animation
Credits
Client
Anglo American
Agency
The Creative Engagement Group
Producers
One Small Pixel
Concept, Direction, Design and Animation
Ink and Giants
Music and Sound Design
Dom Jones
- More Information +
- Creative Direction: Dianne Dela Torre & Peter Dobes // Executive Producer: Stephen Marsh & Hugh Ip // Producer: Sally Trewartha // Art Direction: Dianne Dela Torre // Design: Rich Hallsworth, Dianne Dela Torre, Dave Whatley, Peter Dobes // 3D Animation: Rich Hallsworth, Dave Whatley, Peter Dobes, Laurent De Vleeschouwer, Cesar Barbosa, James Duddy, Dianne Dela Torre // 2D Animation: Dave Whatley, Dianne Dela Torre // Compositing: Dianne Dela Torre, Rich Hallsworth, Peter Dobes // Music & Sound Design: Dom Jones
Explaining Anglo American’s digital vision
Welcome to the world of VOXEL.
The Brief
Along with The Creative Engagement Group and One Small Pixel, we were tasked with expanding VOXEL’s brand guidelines into a motion system and toolkit, along with a high-impact film. They wanted a way to show their audience how this new digital platform was pushing the company towards the future of smart mining.
/ MOTION BRANDING
VOXEL in motion
With the master design and guidelines in place, we embraced the process of digital transformation. Homing in on the idea of a multi-dimensional and ever-expanding world of data, and distilling it further to create an evolving, flexible and fluid motion system.
IT ALL STARTS WITH THE ‘V’
We saw the V as a portal to information and content in the motion system, just like VOXEL is a gateway to a rich digital ecosystem of tools, functionality and data.
/ TOOLKIT
This year, VOXEL intends to begin producing content as a key component of their communication strategy. Our top priority is to provide a smooth and adaptable toolkit that allows for swift and effortless customization of assets. The system has been designed to be robust and can be used for a variety of purposes, including transitions, lower thirds, openers, title cards, and closers.
In addition, we created an extensive Motion Brand Guidelines to ensure that the visual language for motion is consistent throughout VOXEL’s communication and production.
Journey Film
/ THE BRIEF
With a successful motion brand delivery behind us, our new goal was to create an introductory film that took viewers on a journey. Building on the brand’s clean visual language to deliver a fresh overview of how data is collected, processed, presented and used to drive value through VOXEL.
/ THE IDEA
Starting with TCEG’s script we worked on a visual treatment and storyboard, previz and production – teaming up with a composer to find the perfect balance of music and sound to tell the story.
Using white space to represent the real world, we built plinths featuring individual dioramas to showcase all the moving parts of VOXEL’s value chain. As data is generated in the real world it travels through the portal to the heart of the system, where the data is transformed into actions that go back out to the real world.
/ RESEARCH & DEVELOPMENT
Credits
Client
Anglo American
Agency
The Creative Engagement Group
Producers
One Small Pixel
Concept, Direction, Design and Animation
Ink and Giants
Music and Sound Design
Dom Jones
Creative Direction
Dianne Dela Torre & Peter Dobes
Executive Producer
Stephen Marsh & Hugh Ip
Producer
Sally Trewartha
Art Direction
Dianne Dela Torre
Design
Rich Hallsworth, Dianne Dela Torre, Dave Whatley, Peter Dobes
3D Animation
Rich Hallsworth, Dave Whatley, Peter Dobes, Laurent De Vleeschouwer, Cesar Barbosa, James Duddy, Dianne Dela Torre
2D Animation
Dave Whatley, Dianne Dela Torre
Compositing
Dianne Dela Torre, Rich Hallsworth, Peter Dobes