Motion Identity + Brand film
→Concept Development
→Creative Direction
→Art Direction
→Design
→Animation
A moving language for connected information.
VOX3L is a digital platform designed to bring information, tools and action into one connected view.
Working alongside The Creative Engagement Group, Ink & Giants extended the existing VOX3L identity into a flexible motion system and introductory film. The task was to make a complex digital ecosystem feel clearer, more connected and easier to follow, without losing the sense of possibility at its heart.
/ MOTION IDENTITY
VOXEL in motion
With the core identity already in place, the next job was to give it movement.
The starting point was a digital world that could keep expanding: layered, connected and always in flux. From there, a flexible motion language took shape, built to make complex information feel fluid, clear and alive.
IT STARTS WITH THE ‘V’
The V became more than a logo mark. It became a route through the system.
Used as a portal, frame and transition device, it guides the viewer into different layers of information and content, reflecting VOX3L’s role in bringing information, tools and action into one connected view.
A single shape, doing plenty of useful work.
The motion system was designed to work well beyond a single launch moment.
A practical set of adaptable assets gave VOX3L a consistent way to create future content across openers, transitions, lower thirds, title cards and end frames. Alongside this, a detailed set of motion brand guidelines established how the visual language should move, behave and hold together across every new piece of communication.
The aim was to make the system easy to use, while keeping every expression unmistakably VOX3L.
Journey Film
The motion system gave VOX3L a visual language. The film put that language to work.
The challenge was to turn a complex three part process into a story people could follow at a glance: data gathered in the physical world, processed through VOX3L, then returned as useful insight that can shape what happens next. That meant defining a visual language for two very different worlds, one tangible and grounded, the other fluid, intelligent and distinctly digital, while staying true to the existing VOX3L identity.
An open white space became the real world, with plinth mounted dioramas showing where information begins. Each stream then travelled through the V and into the heart of VOX3L, where separate inputs could be collected, connected and analysed. The most useful insights then moved back out into the real world as clearer, actionable direction, helping teams make safer, smarter and more efficient decisions.
/ RESEARCH & DEVELOPMENT
/ Credits
Client
VOX3L
Agency
The Creative Engagement Group
Concept, Direction, Design & Animation
Ink and Giants
Executive Producer
Hugh Ip
Stephen Marsh
Senior Producer
Sally Trewartha
Creative Director
Dianne Dela Torre
Peter Dobes
Art Director
Dianne Dela Torre
Storyboard Artist
Peter Dobes
Designers
Dianne Dela Torre
Rich Hallsworth
Dave Whatley
Peter Dobes
3D Animators
Rich Hallsworth
Dave Whatley
Peter Dobes
Laurent De Vleeschouwer
Cesar Barbosa
James Duddy
Dianne Dela Torre
2D Animators
Dave Whatley
Dianne Dela Torre
Compositors
Dianne Dela Torre
Rich Hallsworth
Peter Dobes
Music and Sound Design
Dom Jones