One Future,
Six Worlds

The creative challenge was not simply to make the future look futuristic. It was to give six very different scenarios one coherent visual logic. Automated industry. Digital twins. Smart cities. An AR ride through Barcelona. Future entertainment.

One connected Ericsson world, moving from scenario to scenario with enough clarity to explain the technology, and enough atmosphere to make the future feel worth looking at.

Brand Becomes Data

The screen language began with Ericsson’s own visual DNA.

Lozenge forms became part of the digital architecture. Network particles, icons and geometric data moved across the screens like hidden systems becoming visible. As the journey unfolded, this language opened into digital twin environments, revealing factories, cities, objects, people and places through data.

At that scale, restraint mattered. The projections had to feel alive without turning into visual noise.

The AI concierge was built into the fabric of the journey rather than placed over the top of it. It became the voice of the system, guiding visitors through each scenario as the world around them shifted.

Screen content at room scale has a different job. It has to guide attention, land information, carry atmosphere and sit comfortably beside physical sets, live technology and audience movement.

Across the experience, Ink & Giants shaped the visual and motion language so each scenario had its own character while still belonging to one connected Ericsson world.