Channel Branding + Motion
→Concept Development
→Direction
→Design
→Animation
Unfolding the World
of Christmas Gold
Gold needed a festive refresh that could carry the channel through Christmas, from continuity moments to programme promos. The answer was a paper-built seasonal world with Gold’s comedy spirit folded into every corner.
Folded for a Laugh
Origami shaped the visual language: crisp folds, bold colour and tactile paper forms turned familiar Christmas rituals into quick, playful set pieces.
Each ident found humour in the season’s little moments, using paper characters and props to create a recognisable Gold world in seconds. The look stayed graphic and legible at broadcast pace, with enough crafted detail to make every frame feel worth a second look.
One Christmas World, Many Moments
The visual system stretched across idents, bumpers, BEOs and a TV promo, giving Gold a consistent festive presence throughout the schedule.
CG gave the paper world its depth, texture and lighting, while a mischievous gingerbread character crossed into clips from Gold’s Christmas line-up. Character animation and compositing brought him into the action, adding a light festive twist without getting in the way of the shows themselves.
A complete Christmas package for Gold: bright, playful and built with just the right amount of seasonal mischief.
The outcome was a transformed Gold channel that truly embodied the magic of the holiday season.
→Creative Development
→ GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE → GIANTMADE
→Credits
Client
UKTV
Direction, Design and Animation
Ink and Giants
Music and Sound Design
UKTV
Creative Direction
Peter Dobes
Producer
Jumoke Ogunkoya
Art Direction
Dianne Dela Torre
Storyboard Artist
Peter Dobes
3D Designers
Peter Tomascewiz
Peter Dobes
Dianne Dela Torre
2D Designers
Peter Dobes
Dianne Dela Torre
Compositor
Dianne Dela Torre
Peter Dobes